plural-001 should GuidesAPI docsMarketingBlog Do not use parenthetical plural markers such as (s) or (ren). Choose a singular or plural form, or rewrite the sentence.
Most plurals need no rule; these cover the cases that trip writers up — hedged counts, trademarked names, and abbreviations.
plural-001 should GuidesAPI docsMarketingBlog Do not use parenthetical plural markers such as (s) or (ren). Choose a singular or plural form, or rewrite the sentence.
Examples
Rationale
“(s)” forces the reader to resolve the number themselves; committing to singular or plural, or rewriting, is clearer.
plural-002 should GuidesAPI docsMarketingBlog Do not pluralize trademarked product names by inflecting the trademark itself; instead append a generic plural noun after the singular trademark (‘Mac computers’, not ‘Macs’).
Examples
Rationale
Pluralizing a trademark alters the mark; a generic noun after it, as in “Mac computers,” keeps the mark intact.
plural-003 should GuidesAPI docsMarketingBlog Don’t pluralize unit-of-measure abbreviations when used with a number. The full word pluralizes; the abbreviation does not.
Examples
Rationale
Unit-of-measure abbreviations act as symbols, and symbols don’t take an English plural: “250 MB”, not “250 MBs”. The spelled-out word still pluralizes.
plural-004 should GuidesAPI docsMarketingBlog When spelling out a term alongside its abbreviation, ensure both are consistently singular or both plural (‘virtual machines (VMs)’, not ‘virtual machines (VM)’).
Examples
Rationale
The spelled-out term and its abbreviation should agree in number so the parenthetical matches.